What I learned during a recent redesign/re-branding process
By Fred on December 2nd, 2011
Today we launched a rebranding and redesign of one of our product sites. Here's what we learned.
Made To Stick
By Kyle on October 28th, 2011
When we sat down and tried to outline the key components of a good video everything related back to this book:
Great web design takes time - part 1
By Kyle on October 19th, 2011
So you want an amazing website that converts customers to take action? It takes time...
Your customers aren’t Truffle Pigs
By Kyle on August 22nd, 2011
Don't make your user search through the site like a truffle pig, filtering through noise that YOU think is important.
Explainer Videos - An Explanation Just isn’t Enough
By Kyle on August 7th, 2011
For marketing to work you need to create a revelation, you need something to click in the viewers mind.
Grow Your Market
By Kyle on June 16th, 2011
In order to sell beyond the quite city limits of Ottawa and reach a mass audience we had to do a number of things.
Our May 13th Friday Challenge Winner
By Fred on May 27th, 2011
I know you're all wondering who won our MS Paint challenge a couple of weeks back. You'll be shocked at the results!
The importance of the wireframe
By Fred on May 23rd, 2011
Wireframing is a key layer in the web site development phase. Here are some tips for making the most out of the process.
Friday challenge - MS paint logo design
By Chris on May 13th, 2011
Every Friday the Netgen team hosts a challenge. This week it involved MS Paint.
Core values defined by culture
By Kyle on May 11th, 2011
One of the things we connect with as a young team is the idea of empowerment and culture within a workplace, which has helped shape our core values.
The Ottawa clothing drive - charity 2.0
By Chris on May 5th, 2011
Last weekend I participated in the Ottawa Clothing Drive along with Matt Richling, Kyle Braatz and a few others.
You can be an innovative service based company
By Kyle on April 25th, 2011
Service-based businesses should make iterations to service offerings and improve the same way product-based companies do.
Algonquin internship program: a good investment
By Kyle on April 8th, 2011
We don't invest in marketing or advertising we invest in people
Filling up a hotel room with clothes!
By Kyle on April 6th, 2011
Need a home for your gently used clothes? Make space in your closets for the new spring arrivals and help those in need in the Ottawa community!
Our culture is the foundation of our business
By Kyle on March 30th, 2011
I heard an interesting speech last night by Bruce Poon Tip from Gap Adventures who made some points about his company that resonate with me:
Make a web investment
By Kyle on March 19th, 2011
They are not as worried about the plan, the content, goal conversions and they surely don’t worry about the return on investment your website is providing.
My #uOttawa 5days experience
By Chris on March 17th, 2011
This year the Telfer school of management student council decided to participate in a national charity called 5 Days for the Homeless, here is what I learned.
Presenting content strategically with video
By Gabe on March 8th, 2011
Internet users browse the web with a very short attention span. If the user doesn't see what they're looking for with a quick glance, they click away and carry on.
It has only just begun
By Kyle on March 8th, 2011
What can I say about Chris Beaudoin, other than I can't wait to see the impact he has on Netgen, the business community and most importantly the Ottawa community
The death of Internet Explorer 6 is finally upon us
By Fred on March 7th, 2011
The existence of IE6 has been a bane to web developers for years. Now even Microsoft is hopping on board the anti-IE6 wagon. I, for one, applaud the initiative of our technology overlords.
